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Details Matter!

Posted by Mattie Bush on

When I dreamt up Amelia's, there were a few things that were really important to me. I knew I wanted to be intentional, and I knew I wanted to cultivate a memorable experience that provided something fun and enjoyable for everyone - details, details, details! As I was pulling inspiration from my favorite places, I kept landing on my love of France. From the background story all the way to the uniforms, “France” is woven into Amelia’s brand. When I think of France, I think of the widely coveted, haute couture, ‘Brenton Stripe’. Almost as common as baguettes on the street, the black and white stripes are a closet essential in France. Ahh, my love for that signature look runs deep! Have you ever noticed that everyone who works on the truck is wearing a black and white striped shirt? It’s not because it’s trendy, but instead because I wanted every aspect to remind you of France. Details matter to me! If you want to show off your love of Amelia's and the 'Brenton Stripe' you can get our Original Amelia's Tee here.

xx Mattie 

 


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1 comment


  • Hi Mattie, I’m Matt from the UK. I was researching mobile floristry out of curiosity really. We’ve recently setup a flower shop in a small town and whilst I’m so proud of it and it’s early days, the trouble with the UK is that supermarkets offer cheap flowers and relay services take a hefty cut. We’re determined not to use a relay, but I’m already trying to think about how we can create something different, hence finding your amazing trucks! Did you start the trucks off the bat, or start with a standard shop? :) cheers Matt

    Matt on

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