When I dreamt up Amelia's, there were a few things that were really important to me. I knew I wanted to be intentional, and I knew I wanted to cultivate a memorable experience that provided something fun and enjoyable for everyone - details, details, details!
Raise your hand if you can recall a good urban legend! Urban legends are an important part of our culture. Passing from person to person, generation to generation, these stories were the original game of telephone.
For those of you who have followed my previous posts, I have been very transparent about my desire to expand Ameila’s. When I first started out with our ‘build your own bouquet’ concept on wheels (really cute wheels), I kept dreaming up ways to expand. From the beginning I knew we were unique and innovative and things would take time, but I had so many ideas!